For the last 6 months I have been developing a brand of some sorts, which has been public since the end of the first year at university. Creating this brand wasnt easy, I have had to produce commissions and also work towards what I want to do with my career, clothing and brand design. I have created my own brand called Artistic Creation Design which abbreviates “ACD” my own and fully functional brand which I advertise on facebook and twitter to a audience of about 350 people.
I used my recent research about the panopiticon to name my sub brand “PANO Clothing” which I created a logo for which I will use with my clothing which is going to be produced come January 2014, using the shapes and patterns which I created from this project. I am hopeful of kick starting my clothing design and the animation which I also used can help me to advertise my merchandise a whole new and orginal brand. “Urbanely Unique”, this is the kind of genre I am going for Urban but yet stylish for men and women.
This video is to acompany my Illustrative peice No Exit, played over the top with the sounds I created.
The finished piece, turned out just like I wanted maybe I could of put more detail into it but due to spending just short of 2 weeks working on this I felt this was good enough. I feel like I’ve accomplished what I intended and have got the message across which I intended to say. The reason I called it No Exit is due to being trapped within this super surveilled society to the benifit of our capitalist governments.
The journey I have taken this term has changed from topic to topic but within good reason, I feel like I have developed as an artist and also learnt a lot about myself and how I work, I feel very accomplished with what I have done and I am going to continue with my own orignal style and practice, I will definantly take animation, Graphic art and painting further in the next project.
Now I have marked out the whole thing I need to figure out what imagery and colours I want to use to bring the message I am trying to get across. The colour red will be the most prominant around the center due to the semiotic meaning of evil and devil, Also the use of the eyes, surveillance cameras, DNA, satilites, and also blood cells enclosed in this trap and on the outside will be green to represent the capitilism and money that controls us all. I’ve even encorporated my older work into this the panopticon peice which uses this sence of the all seeing.
This is the start of my illustrative piece, I decided to move away from the animation as I feel as am not skilled enough to create what I wanted due to lack of time. I have attemped to the best I can to illustrate the panopticon surveillence by using shape and also moving image. This piece will have a lot of time and effort put into it due to me wanting the get my main message across about surveillance and how it engulfs us all, I dont want my work to be obvious but I still want people to feel like they are sucked in by the visuals like we are all sucked in by things we see hear and feel with how society is in this day an age to the good of the powerful.
Now this piece of work really inspired me to gaining meaning within my work and also helped me to create and innovate the message I feel like this artist is trying to get across. When I deconstruct this image I get the feeling of control and also the hierarchy within society and this is the main thing I focused on with my own practice which really inspired me. The use of colour and also the bottom of the image which is representing the poor and the people living in poverty within the world, working for our dreams and technological desires. This image is very literal but it gets the message across to me it tells the story of how life is for us now and it illustrates that. Poverty, War, Control, Greed, and money, even the use of tvs in this image show to me that we are just the slaves of the mass cooperations within our capitalism society which brainwash us into to want and desire.
My recent ideas came from this book it explores the panopticon effect and how governments used survelliance to control the masses and also take control and gain a capitilism society.
The first thing the book starts on is the panoptical model which I recently took influence on with my work, I wanted to create a piece that showed that this was the start of what was to come. I also linked in the film Nineteen eighty four written by George Orwell, which is focused on the future of a fully compliant society which did as the government said.
Theorizing survelliance started by focusing on all models of survelliance which is now conducted using Sensors, Satellites, Bio metric devices, DNA analysis and datavelliance. These are things we use day to day its who we are the DNA In our bodys to the bank card we use in the supermarket, the control the government have over society is bigger than its ever been and will get progressively worse until we get maybe a Nineteen Eighty Four scenario? Survelliance could be also out of our hands and could be on another planet with more advanced technologies than our own which could also be watching us without us even knowing.
Overall the few pages I read was really eye opening and also helped me to form strong ideas and also give me context and a meaning to do my work, All my work from the start of the project has kept the same sense of control, which Is something that I like to focus on within my work.